Kelly Wilson Miller Bio

Kelly Miller is an accomplished online media professional with 5 years of editorial, product management and marketing experience from AOL. She has a solid track record of owning the editorial process on popular sites across AOL that receive millions of daily page views, such as AIM.com, AIM Dashboard, AOL People Connection and AOL Community’s Breast Cancer Awareness Blog, United for Pink. As managing editor for AOL Community’s Breast Cancer Awareness initiative for 3 years, Kelly grew unique views and user engagement year over year. She created a plan and transformed the initial platform from a single web page format to a sponsored blog, where she managed a team of freelance health bloggers. As the editorial voice of AIM (AOL Instant Messenger), she guided the overall voice and tone of all newsletters, AIM product copy, email marketing and international sunset messaging campaigns that reached audiences of over 20M. Kelly is SEO certified, an expert at Omniture reporting, and is trained in Agile Scrum methodologies.

As a Product Manager, Kelly is credited with leading the website redesign of AOL People Connection in August 2008, to its current look and feel.  Kelly’s creative leadership resulted in doubled page views for AIM Dashboard in 2008. Her ability to write for a variety of different audiences led her to work with the Bebo marketing team under the SVP of Marketing and Partnerships. In this role she contributed to the growth of the Bebo user base from 22M to 50M without a marketing budget. She also led the redesign of AIM.com, working closely with the AIM Design team, ramping it up in time for the feature rich launch of AOL Lifestream in September 2009.  Kelly constantly challenges herself in the ever changing roles she faces. She voluntarily presented a Blogging seminar to fellow employees, and won the 2007 Product Innovation Award, pitching her original product concept to an executive panel. Kelly always thinks strategically and strives to make decisions that appeal to the end user.

Kelly has experience working with international teams, from London to India, and enjoys collaborating with a variety of stakeholders on projects from QA, Legal, Developers, Sales and Senior Management. She clearly communicates major project developments, risks and deadlines, able to shift priorities easily to keep the team on track. Kelly has experience managing relationships with clients such as WeeMee and American Greetings, where she oversaw the business relationship and a budget of 1M. Kelly is comfortable being the point person on many large scale projects, from managing day-to-day editorial programs on highly trafficked portals, implementing complex programming plans and drafting consumer communications under tight deadlines.

Kelly thrives in a fast-paced environment, where metrics, content strategy and close attention to user feedback drive the business strategy, allowing her to stay ahead of the curve, anticipating her next success.

Kelly Wilson Miller Resume

Accomplished Web Editor and Content Strategist has five years experience writing editorial, product and promotional campaigns across highly trafficked websites. Proven ability to exceed metrics and improve user experience.

SUMMARY OF QUALIFICATIONS

Editorial and Content Strategy Managing editor of various websites including AIM.com, People Connection, United for Pink and AOL Greetings. Strong experience includes maintaining editorial calendars, tracking and responding to metrics and increasing engagement through targeted messages, SEO and strategic positioning.

Social Networking and Consumer Messaging Responsible for the online promotional and email marketing campaigns reaching over 20M users relating to AOL Lifestream, AIM and Bebo.  Coordinated the international sunset messaging project plan for a series of product sunsets, resulting in a cost-savings of over $1M.

Product Management. Accountable for the product vision and overall software development life cycle for AOL Greetings, AOL People Connection, AIM Groups, and AIM.com. Achievements in this area include gathering requirements, reviewing wireframes, coordinating workflow, consulting with key stakeholders and increasing user engagement.

Software and Technical Skills

• Proficiencies: HTML, Content Management Systems, Search Engine Optimization, Omniture, Photoshop, MS Word, MS PowerPoint, MS Excel, MS Outlook, Epsilon
• Exposure: CSS, MS Project

Education

George Mason University, Fairfax, VA

Major: BA, Music, Vocal Performance, May 2004

Major: BA, Communication, Media Production and Criticism, August 2004

Training and Accomplishments

• SEO Certified
• Omniture SiteCatalyst Web-based Reporting Tool Training
• Agile Scrum Training
• 2007 AOL Social Media Innovation Award
• Communicating for Success
• Introduction to SDLC
• Positive Power and Influence
• Working Effectively with Indian Nationals

Professional Experience

Content Strategist May 2010 to June 2010

CACI International, Library of Congress Contract

• Defined the editorial workflow and content strategy documents for client projects.
• Assigned, organized and conducted content inventories empowering clients to take ownership of the content lifecycle.
• Collaborated with information architects and visual designers to enforce the Library of Congress style guide.
• Worked closely with design, user experience and project management to create content for new and existing features.
• Edited and reformatted content for the Office of Strategic Initiatives intranet redesign.

Editor/Program/Product Manager April 2005 to January 2010

AOL INC.

• Responsible for the day-to-day editorial programming, content strategy and publishing schedules for AIM.com, AIM Dashboard, People Connection, AIM Expressions and Bebo, which received millions of daily page views.
• Worked cross-functionally with product teams to implement promotional messaging for online ads, email campaigns, monthly newsletters and user surveys for AIM, Bebo, AOL Greetings and AOL People Connection product launches.
• Editorial messaging lead for the AOL Lifestream launch on AIM.com. Contributed to a record high of 13M monthly unique views and an increase in new users during a winback campaign, as a direct result of original marketing programs.
• Doubled page views across AIM by curating original editorial and user-generated content.
• Promoted and updated social networking properties including the AIM Insider Blog, AIM Facebook Fan Page and the AIM Running Man persona on Twitter.
• Maintained a $1M budget and managed the marketing strategy between AOL and American Greetings, as the product manager of AOL Greetings.
• Responsible for a group of freelance writers and editors from The Cancer Blog, as Managing Editor of AOL’s United for Pink blog, which received 300,000 monthly PVs.
• Interviewed, photographed and produced global breast cancer survivor stories on AOL’s Think Pink website, co-sponsored by the Avon Foundation.
• Led a development team in India to architect a sunset messaging experience for the AIM Groups product across the United Kingdom, Germany, France and the United States.
• Lead editor for the Relationships, Holidays and Entertainment Awards communities. Delegated responsibilities for the community moderation team, provided input into the overall design and features within these websites to increase community engagement.
• Collaborated with Consumer Reports, CNN Money and the AOL Money and Finance team as the News and Personal Finance community manager, increasing time spent and the quality and quantity of message board posts.